Sales Representative

Lagos, Ibadan, Abeokuta, Nigeria
Mid Level

WATU is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life.

As Africa’s fastest growing Asset Finance company, we see the continent’s bright and prosperous future and want to be part of making it a reality.

Our vision is to provide asset financing for motorcycles and three-wheelers to those who understand when provided with the right tools can fulfil their dreams and the needs of their families and community.

We Empower Entrepreneurs by providing the means needed to move and improve lives.

Our business is growing rapidly, we are currently based in Kenya, Uganda, Nigeria, Sierra Leone and Tanzania, with over 2000 employees globally. To support our rapidly growing operations in Western Africa, we are looking for an enthusiastic Sales Representative. We are looking for doers who are ready to roll up their sleeves and with their hard work and dedication create the impact needed in our communities.

Do you want to become a part of our ambitious and creative team of smart individuals and make a difference and you have what it takes? Then read on and apply for this exciting opportunity!

Job Purpose

The Sales representative will be responsible for communicating the benefits of a Watu Simu in order to drive sales. S/He will serve as the point of contact between Watu Simu and its prospects or clients and have a range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services.

Responsibilities and Duties

Drive sell out (↑ increase in business revenue).

Drive sell out by conversion of cash customers to credit)

Increase in revenue through increased credit conversions within the stores

Route Management

Ensure effective and efficient route compliance

Increase of store coverage by 12 new stores per month to increase the Simu universe

Effective Operational and relationship management

Build sound relationships with all customers, dealers/ store owners based on mutual trust and goodwill.

Competition market sensing

Provide continuous feedback as per client requirements (competitor activities, promotions, incentives, innovations, pricing, planograms)


Identify training needs and escalate to trainer for action (including refreshers for stores that are finding difficulties in maintaining sell out


Update WoW store performance and identify key indicators to increase sell out

Check on store capacity and stock status for appropriate Simu sell out

Report back on VOC in a timely manner for quick fix to be implemented

Timely reporting of stock outs

Monitor in-store pricing

Monitor competitor’s new innovations and Market sensing

Resolve red flag issues and report to management when unable to resolve

Display Management

Push to maximize Watu Simu in store visibility

Negotiate for Prime/Front Space to maximize on visibility of Watu Simu retail elements

Negotiate POS material placement with store owners/managers

Ensure neat and clean display with a customer journey driven by CTA

Check accurate pricing, promotional pricing, competitor pricing

Ensure all company assets are maintained according to company policy

Manage discretionary giveaways to ensure optimum return on investment

Identify in-store cross merchandising opportunities with OEM partner

Effective self-management

Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained

Demonstrate consistent application of internal procedures

Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs

Plan and prioritize, demonstrating abilities to manage competing demands


  1. Minimum of a Diploma in a Business related field.
  2. At least 1 year of experience in sale will be an added advantage

Technical skills: (Technical skills typically require the use of certain tools and the technologies required to use those tools.)

  1. a) Excel - basic

Behavioural skills: (Abilities that influence how a person interacts with others and responds to certain situations.)

  1. Integrity - take ownership of assigned people and tasks
  2. Empathy and advanced negotiation skills - ability to understand client and protect business interests at the same time
  3. Independent problem solver - proactive approach to everyday challenges
  4. Humility and motivation - We are looking for someone who does not misuse the authority and can motivate people in positive and forward thinking ways
  5. Result driven and hungry to be the best

People & Leadership Skills

  • Must adhere to the company code of conduct
  • Embraces, leads and embeds change
  • Must actively demonstrate the values of Watu
  • Must lead, attend and participate in team meetings
  • Motivates, coaches and develops others
  • Clear Communication and active listening skills
  • Strong Ethics and Standards.



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