Brand Manager

Dar es salaam, Tanzania, United Republic of
Temporary
Manager/Supervisor
 

Role Profile:

Position Title:

Reporting To:

Department:

Location

Brand Manager

Deputy Country Manager - Commercial

Brand

HQ (Dar es Salaam)

 

Your Purpose:

At Watu Africa, we empower entrepreneurs.

WATU is a mission-driven, customer-centric company that believes everyone who wishes to become an entrepreneur deserves an opportunity to start, grow and achieve their goals in life. As Africa’s fastest-growing Asset Finance company, we see the continent’s bright and prosperous future and want to be part of the team transforming it into reality. Our vision is to provide asset financing services for mobility assets (motorcycles, three-wheelers, and vehicles) and phones to ambitious individuals who believe that, when provided with the right tools, they can fulfill their dreams as entrepreneurs and prosper in life while supporting the needs of their families and community. We, therefore, have a commitment to Empower Entrepreneurs by providing the means needed to move and improve in their lives.

Role Purpose:

Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Tanzania brand and communication goals. This role will involve collaborating with cross-functional teams and coordinating the implementation of creative marketing strategies for all products in  Tanzania.

 

What will you do:

 

ROLE DESCRIPTION:

KPI Guidelines:

  • Managing the Watu brand in Tanzania to ensure reaching the strategic company goals on brand. 
  • Develop PR & marketing strategies and campaigns and implement effective PR plans to promote or enhance the Watu brand in Tanzania
  • Coordinate the project management  process for all brand and marketing related projects to ensure all projects are proactively managed, quality standards are achieved, and that timelines are achieved
  • Develop and manage media relations with all media stakeholders to inform positive coverage and consistent messaging across the board.
  • Coordinate production projects to ensure timely, cost effective and quality production
  •  Develop and manage database for media and blogger contacts ensuring timely response to queries in line with agreed upon SLAs
  • Strategic partnership management by identifying and collaborating with different  partners and stakeholders in marketing and brand activities.
  • Collaborate with internal teams i.e., brand and executive leadership, to align PR and marketing efforts with overall business objectives.
  • Create and drive brand immersion within the company employees.  
  • Define and report on key metrics pertaining to PR campaigns, media coverage and other digital platforms to establish PR strategy effectiveness. 
  • Manage all agencies as per Watu portfolio to ensure value to the business through timely and quality service. This will include monitoring deliverables, management of issues and concerns etc
  • Analysis of brand reports. Share media monitoring reports with key insights with relevant markets. Evaluate the impact of brand initiatives using qualitative and quantitative metrics. 
  • Collaborate with the Finance Department to produce brand spend reports, highlighting cost efficiency and ROI.
  • Oversee production requests with the procurement team, ensuring timely execution. Obtain pre-production samples for approval, verify adherence to specifications, and resolve quality issues or delays.
  • Participate in mid-year performance appraisals, annual performance appraisals and monthly 1-1s as per Watu performance management cycle. 
  • Perform any other duties as assigned by the management
  • Approved PR strategies and campaigns, with demonstrated implementation and impact to Watu brand
  • Feedback from the business on quality of collaborations/support
  • 100%  improvement in media coverage across the applicable media houses in Tanzania 
  • Level of consistency in messaging across all media houses in all countries
  • Approved communication plans, and demonstrated progress on the implementation of the same
  • Achievement of SLAs
  • Demonstrated improvement in PR strategy through use of insights generated from trends
  • Submission of quality reports on trends, linking to leverage by the business of such reports
  • Timeliness in quality reporting as per the brand reporting guidelines and metrics
  • Achievement of SLAs with agency

Working relationships

Internal Relationships: 

The  Brand Manager  will be:

  • Directly accountable to the Deputy Country Manager Commercial and dotted to Head of Brand and Communications
  • Required to work and collaborate with various cross-functional teams 
 

External Relationships: 

  • Partners
  • Agencies 
  • Suppliers

Requirements

Education and Experience

  • Bachelor's degree from an accredited institution in Marketing, Business, Communications, or a related field.
  • At least 8 years’ experience in marketing, project management, or a related role.
  • Familiarity with the Tanzanian market..

Skills & Competencies

  • Strong leadership and team management skills.
  • Excellent organizational and planning abilities.
  • High level of attention to detail and problem-solving skills.
  • Effective communication and interpersonal skills.
  • Proficiency in MS Office/Google docs and facility management software.
  • Ability to work under pressure and meet deadlines.

Preferred Skills

  • Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
  • Strong understanding of digital marketing channels & tools and copywriting skills.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Proficiency in data analysis and reporting.
  • Strong organizational skills and attention to detail.
  • Ability to work both independently and as part of a team.
 

WHAT WE OFFER:

  • Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
  • Opportunities to learn and grow together with us
  • Competitive compensation package 
  • Health benefits

Do you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!

**Please be cautious, this vacancy does not require individuals to pay for job opportunities**


 
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