Job Identification

Job Title 

Sales Officer

Level

Experienced

Branch

Mwanza

Department 

Sales

Reports to

Sales Supervisor

Country 

Tanzania

Direct reports

  About Watu

Watu is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life.

As Africa’s fastest-growing Asset Finance Company, we see the continent’s bright and prosperous future and want to be part of making it a reality.

Our vision is to provide asset financing and offer access to both mobility and connectivity to those who understand when provided with the right tools can fulfill their dreams and the needs of their families and community. We Empower Entrepreneurs by providing the means needed to move and improve lives.

Our business is growing rapidly, and with more than 300,000 customers, we are looking for enthusiastic Sales Officers who are ready to roll up their sleeves and with their hard work and dedication create the impact needed in our communities.

As a Sales Officer, you will be responsible for actively selling the Company's financing services by participating in sales activities, searching for clients as well as advising our clients in regard to the financing process.

Our customers are entrepreneurs. As a company, we are committed to aiding them in achieving their financial goals. It is imperative that the Sales Officers be engaged with the community they serve and committed equally to our customer’s and company’s goals.

Key Responsibilities:

1. Sales
   • Represent Watu and effectively implement the Company’s Sales plan within the designated area.
   • Convert new clients based on the assigned targets month on month.
2. Brand awareness
   • Protect and promote brand visibility to markets of interests and communities at large.
3. Marketing and Outreach
   • Execute the Company’s product marketing and information campaigns.
   • Approach potential clients at designated locations, providing detailed product presentations, answering inquiries, and capturing essential customer information (name, phone number, location, interest in financing products).
   • Organize bodaboda and LGA meetings in the designated areas of operations
4. Leads Generation
   • Generate active leads and conduct follow-ups to convert them into business opportunities.
   • Maintain accurate records of potential clients approached and those expressing interest in the Company’s products.
5. Reporting and Feedback
   • Provide daily reports/feedback on marketing activities and potential clients approached.
   • Submit daily reports detailing potential clients, their level of interest and new sales.
6. Customer Service Support
   • Address client queries in the field and provide advice on loan repayments, recovery, and insurance.
   • Offer the rebuttal options to clients which include but are not limited to reminding clients of the need to service their assets on time.
   • Offer high-quality customer service to ensure client satisfaction and retention.
7. Events Participation
   • Participate in marketing activities and activations organized by the company or partnered dealerships within the assigned region.
   • Engage in various marketing campaigns and road shows to promote the Company’s products.
8. Clients Follow-Up
   • Conduct follow-up calls to potential clients, answering any questions and proactively encouraging them to utilize the Company’s services.
9. Marketing Intelligence and Analysis
   • Conduct market surveys and data collection to gather insights on market trends and understand the competition landscape.
10. Additional Duties
    • Perform any other assignments as directed by management or supervisors, contributing to the overall success of the company.

KPI

Description

Sales

This KPI measures the number of newly converted clients

Leads generation

This KPI measure the number of new active leads from different lead funnels

Stage Visitation

This KPI measures the number of stages covered by the sales officer

Quality Assurance (QA)

This measures the level of customer satisfaction which includes the Net promoter score, Education and  Information/Assistance.